There is a long history of friendship and respect between Etienne de Swardt, founder of Etat Libre d'Orange, and Officina Parfum.
Maybe because we developed the Italian market together, when the brand was unknown, or perhaps because Officina Parfum firmly believed in these amazing fragrances, despite their transgressive images on their bottles?
THE SECRET BEHIND THE SUCCESS OF ETAT LIBRE D'ORANGE PERFUMES IN ITALY
Undoubtedly, the training model co-created by Officina and the brand has proven very effective, interactive and unforgettable for Italian customers. Training is often key to sales as it discovers the inspiration and research behind every creation.
Each time Etienne asks Officina Parfum "what can we do to keep growing?" the answer is always "Make a great perfume... leave the rest to us"
With this great synergy between brand and distributor, Etat Libre d’Orange is today Italy’s most innovative, irreverent, modern and subversive brand. There is no need for rules, when you have trust. Freedom enables our best expression, as distributors and brands.